# Brightbrew Monthly — Offer Brief

## Product
Brightbrew Monthly is a specialty coffee subscription. Every month, subscribers receive a freshly roasted bag of beans at their door for **$24/month**.

## Audience
Home coffee drinkers who want cafe-quality coffee without the daily trip to a café.

## Promise
Never run out of great coffee — and discover a new roast every month.

## Headline (working)
Great coffee, every single month

## Benefits
1. Freshly roasted beans
2. Free delivery
3. A new roast every month

## CTA
Start your subscription → https://example.com/subscribe

## Brand notes
- Feeling: warm, cozy morning — not corporate
- Palette: cream `#F5EFE6`, espresso brown `#3B2A20`, caramel accent `#C68B4C`
- Tone: clear, friendly, short lines

## Positioning gaps (for research)
Compare against 2–3 similar coffee subscriptions. Capture price, main promise, and where Brightbrew can stand out (freshness, discovery, simplicity of $24 all-in).