Top 1%

AI Go-to-Market Engineer

Builds the pipeline, the demos and the automations that actually close revenue.

Sales engineering

Growth engineering

Marketing and content

Who picks this

Is this you?

You are in sales, marketing or growth, and you want to be the person who builds the machine rather than the person who works it.

Barely existed two years ago. Companies now hire for it specifically and pay engineering rates.

The standard

This is the list your passport is scored against. Heaviest first — the things that actually change a hiring decision are at the top.

Project
An automation that generated pipeline
Live, running, and attached to a number — meetings booked, replies, revenue influenced.
Project
A demo you built for a real prospect
Their data, their problem, built quickly. This is the whole job in one artefact.
Story
A revenue number you own
Quota, pipeline, conversion — something with your name on it. Nothing else substitutes in a GTM interview.
Credential
AI Go-to-Market certification
Assessed on a live build, not a quiz.
Experience
Time in front of customers
Calls you ran yourself, not calls you sat on.
Signal
The stack, working
CRM, enrichment, sequencing and an agent layer you actually wired together.

Your passport tracks every line, tells you which are missing, and gives you one action for each.

How you close the gaps

You take these because something on your passport is missing — not because a platform sold you a course.

Ten minutes with Tai and you will have this list scored against your own work, with the gaps ranked and a first action on each.