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Free course · about 5 minutes to learn · Marketing

Become AI‑native at Marketing in five minutes

Learn the decision strong AI-native marketers make before the first variant is generated: what AI may change, what it may never touch, and who signs off before anything goes live.

Start the free course
  • About 5 minutes of lessons, then a short exercise you write
  • Free, no card
  • Human-reviewed credential
  • No account to start

What you will be able to write

Fix the core, flex the surfaceIllustration
Insight
One true thing about your customer, citing where it comes from: tickets, reviews or interviews. Not a guess.
Promise
What you commit to for that customer, in one sentence. Every variant keeps it.
Claims
Each objective claim you may make, with its evidence on file. Nothing else is stated as fact.
Rails
Voice rules and banned phrases: how every variant sounds, and what it never says.
Flex
What AI may vary: headlines, length, format and channel. Each variant names the approved claim it uses.
Gate
A named person checks claims, rails and imagery before anything goes live, and can pull any variant, even a winner.

What you will be able to do

One move, learned well enough to be assessed on it

Marketers, content and brand leads, founders who run their own marketing, and anyone who briefs AI tools to write copy or make creative.

  1. 01Ground a campaign in one customer insight you can trace to a source
  2. 02Fix the core AI may not change: the promise, the claims list and the brand rails
  3. 03Place a human gate that checks every claim before anything is published

How it works

Learn it, apply it, have a person check it

  1. Step 1

    Learn the model

    Short lessons built around one worked example. No video to sit through.

  2. Step 2

    Make a call

    Judge a realistic situation and see why each option is right or wrong.

  3. Step 3

    Make it about your work

    Tell us your role and what fills your week. Your final exercise and next steps adapt to it.

  4. Step 4

    Submit for review

    Write a short applied answer. A TAI Labs reviewer reads it and replies by email.

The credential

AI-Native Marketing: Foundations

Issued only when a TAI Labs reviewer has read your applied exercise and every criterion is met. Anyone can verify it from its credential ID. It is an introductory credential, not a full certificate: that is AI Growth Marketing Certificate.

  • Grounding a campaign in customer insight
  • Setting brand rails and a claims list
  • Placing a human publishing gate

How the reviewer decides

Grounded insight
A specific truth about the customer, citing sources a colleague could check; on the example brief, at least two of the quotes.
Core and surface split
The promise is one sentence, and Flex names only what can change without changing the promise or the claims.
Claims and rails
At least two objective claims, each with its evidence named, plus voice rules and at least two banned phrases.
Gate
A named role checks claims, rails and imagery before anything goes live, and can reject a variant.
Your own case
Written for a campaign other than the Kestrel lock, with details the lesson did not give.

Before you start

Questions

Course by Kavi Thennakoon, CEO of Tilli Kids (EdTech).

The free first step of AI Growth Marketing Certificate.

Is it really five minutes?
The lessons take about five minutes at a steady pace. The final exercise asks you to write, so give it a few extra minutes if you want a strong result. The timer is a guide, never a deadline.
Do I need an account to start?
No. We ask where to save your progress after the first lesson, and you only create an account, with a one-time code sent to your email, when you submit the final exercise.
What is the credential, exactly?
AI-Native Marketing: Foundations. A TAI Labs reviewer reads your applied exercise against the published rubric, and the credential is issued only if every criterion is met. Anyone can verify it from its ID. It is an introductory credential, not the full AI Growth Marketing Certificate.
Will I be sold to?
Nothing is sold during the course and we never ask for payment details. At the end we recommend what to learn next, including paid options, and you are free to ignore all of it.
What happens to my answers?
They are stored with your account and read by a TAI Labs reviewer. They are never sent to advertising platforms. Your email is not added to marketing emails unless you tick the box that asks for them.

Sources

The framing and examples are TAI Labs originals with fictional companies. These are the published sources the lesson builds on.

  • AI and Deepfakes: Four Things Advertisers Need to Know, ASA. The advertising codes are technology neutral, and using automated tools does not move responsibility for an ad away from the advertiser.
  • Substantiation, ASA / CAP. CAP Code rule 3.7: marketers must hold documentary evidence for objective claims before publishing them.
  • Types of claims: Puffery and expressions of opinion, ASA / CAP. Obvious exaggeration that consumers are unlikely to take literally is allowed, but a claim capable of objective substantiation needs evidence.
  • Reduce hallucinations, Anthropic. Drafting only from supplied material and dropping unsupported claims is how the claims list constrains AI copy.
  • Brand validation, Adobe Experience League. Generated content can be checked against brand rules before it is published.
Start the free course