Copywriting and Persuasive Messaging
Write copy that moves people to act — headlines, landing pages, email sequences and positioning statements, built on real persuasion principles.
Taught by Kavi Thennakoon
CEO of Tilli Kids (EdTech) · San Francisco
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Kavi Thennakoon
Lead instructor
6 hours
Built to fit around work
4 modules
12 lessons
5 applied labs
Evidence, not just watching
Interactive course
Online
Built for real work
Leave with work you can show.
Every part of the course moves towards an applied result. You will practise the judgement behind the tools, build with them and finish with evidence of what you can do.
Write a headline that states the benefit, not the feature
Structure a landing page around one buyer objection at a time
Write a three-email sequence that builds a case instead of repeating a pitch
Apply real persuasion principles without sliding into manipulation
Who it is for
Right level. Clear expectations.
This is a intermediate course for people who want to use the material, not collect another set of notes.
Marketer
Use the exercises and final project in the context of your own role.
Founder
Use the exercises and final project in the context of your own role.
Product marketer
Use the exercises and final project in the context of your own role.
Course syllabus
A complete path, not a content dump.
4 modules · 12 lessons · 5 applied labs · 6 hours.
- Persuasion principles that actually replicateVideo · 16m
- Benefit vs. feature, and why buyers only care about oneVideo · 12m
- Knowledge check: Principles before templatesKnowledge check · 12m
Your instructor
Kavi Thennakoon
CEO of Tilli Kids (EdTech) · San Francisco
CEO of Tilli, an edtech company raised from the Bill & Melinda Gates Foundation and Stanford-backed (Stanford & Google Accelerator). Builds and teaches production AI products end to end.
What learners say
Practical enough to use the next day.
Real, attributed feedback from people learning with TAI Labs.
“In just two live sessions I walked away with a reusable GTM playbook, launch templates, and the AI prompts to run every future launch faster.”
Irena Palamani Xhurxhi, PhD
Director of People Science · Walmart
“The asynchronous format made it easy to catch up and focus on the parts most relevant to my job — practical, and immediately useful.”
Alexandros Fragkos
Marketing Analytics Manager · Google
“In only four weeks we went from LLM basics to building our own production-grade app — multi-agent workflows, RAG with vector search, and real evaluation.”
Anette
Product Manager · Apple
Start with the course. Keep the bigger path visible.
Take this course on its own, use it inside the Career Accelerator, or bring a private version to your team. The right route depends on how much support and applied experience you need.