Course · TAI-CPY
Copywriting and Persuasive Messaging
Write copy that moves people to act — headlines, landing pages, email sequences and positioning statements, built on real persuasion principles.
Taught by Kavi Thennakoon
CEO of Tilli Kids (EdTech) · San Francisco
Free preview: Persuasion principles that actually replicate · 16mWatch it free
No video required: written briefings, interactive walkthroughs, graded labs and knowledge checks — straight through to the exam and credential.
What you will be able to do
- Write a headline that states the benefit, not the feature
- Structure a landing page around one buyer objection at a time
- Write a three-email sequence that builds a case instead of repeating a pitch
- Apply real persuasion principles without sliding into manipulation
Curriculum
12 lessons · 5 graded labs and capstone · final exam included
Module 1 is free with an account. Everything after it unlocks with TAI Pro or a one-off certification purchase — the credential itself is always assessed, never bought.
- Persuasion principles that actually replicateVideoFree16m
- Benefit vs. feature, and why buyers only care about oneVideoFree12m
- Knowledge check: Principles before templatesKnowledge checkFree12m
Finish with the Copywriting and Messaging
The credential is issued when you complete every lesson and pass the final exam — three attempts, graded work, no participation trophies. It has a public verification page anyone can check, and a share link for LinkedIn.
The certificate you finish with
This is the real artwork, shown before it is issued. Your name and a unique credential ID are printed on it the moment you complete every lesson and pass the final exam — then it has a public verification page and a one-click LinkedIn share.
TAI LABS
Certificate of Certification
Copywriting and Messaging Certification
Awarded to
Your name
Issued against completion of every lesson in the programme.
Code
TAI-CPY
Issued
3 September 2026
Credential ID
issued on claim
Verify at tailabs.ai/verify/…
This is exactly the certificate that will be issued — your name and credential ID are filled in the moment you pass the final exam and claim it, and the PDF download appears here.
- Verifiable by anyoneEvery credential gets a public page an employer can check by ID — no login, no PDF to trust.
- Built for LinkedInAdd it to your profile with the issuer, code and credential URL already filled in.
- Earned, not boughtPaying unlocks the lessons and the assessment. The credential itself only issues on a pass.
- Permanent share linkA stable link you can put in a CV or a portfolio, and revoke-checked on every view.
- See how verification works
What learners say
4.8
across 100+ verified reviews
Published rating, independently attributable
- Verified
In just two live sessions I walked away with a reusable GTM playbook, launch templates, and the AI prompts to run every future launch faster.
Irena Palamani Xhurxhi, PhDWalmart · Director of People Science - Verified
The asynchronous format made it easy to catch up and focus on the parts most relevant to my job — practical, and immediately useful.
Alexandros FragkosGoogle · Marketing Analytics Manager - Verified
In only four weeks we went from LLM basics to building our own production-grade app — multi-agent workflows, RAG with vector search, and real evaluation.
AnetteApple · Product Manager - Verified
Landed a Forward Deployed AI Engineer role at Google after a full career change.
Zainab Ahmed-SafeerChicago, IL · Google - Verified
Gave me the structure, mentorship, and hands-on experience I needed to break into AI engineering.
Bernard GriffinVirginia · AI Engineer, Capital One - Verified
Built the positioning and interview reps to move into a full-time AI product role.
Beni GoldenbergDallas, TX · AI Product Manager