AI-native consulting, end to end.

The challenge

Consulting is sold on judgement and delivered by people. When AI changes what a single consultant can produce in a week, that shows up everywhere at once — in how engagements are scoped, how work gets done, and how the firm goes to market. J2 wanted their consultants and their executives moving on the same understanding, rather than a few individuals experimenting while everyone else waited.

What we did

We trained consultants and executives together on AI-native consulting from end to end — strategy, execution and go-to-market — rather than splitting the practitioners from the people who set direction. Running both groups in the same room is deliberate: it means the workflows the consultants build are ones the leadership has already seen and bought into.

The work was applied to how J2 actually runs engagements, so what came out of the sessions was usable on live client work rather than on exercises.

The outcome

The team left with repeatable AI workflows that apply to every engagement, not to a single project — a shared way of working across strategy, execution and GTM that the firm carries into the next client and the one after that.