AI training for marketing teams
Make your marketing team AI-native.
Hands-on AI training for marketing teams. Learn to research your audience, develop campaign ideas, create with Higgsfield and turn your brand process into reusable workflows.
Live, custom training · Remote-first · On-site by arrangement
One brief. Three creative directions.
- Message · Hooks grounded in customer insight
- Creative · Image and video concepts
- Review · Brand checks before anything goes live
Claude
Higgsfield
CanvaLearn to build the workflow behind the result.
Built for marketing
Start with a real task.
Leave with a better way to do it.
These are starting points for a custom programme. Choose the workflows that matter to your team; we shape the sessions around your tools, experience and goals.
Example workflowTurn a customer insight into a campaign concept.
01 · Start with your tools
ClaudeHiggsfieldCanvaAn approved customer insight, product assets and your brand guide.
02 · Apply your process
Develop the message, create image or video concepts and review them against the brief.
Build a reusable workflow or skill03 · Review the result
A campaign pack with draft hooks, visuals and a test plan.Your team checks and approvesPlus 10 more ways to put AI to work.
Open an example to see the inputs, process and output.
02Research an audience
Start withCustomer interviews, campaign evidence and a research question.
Learn toCompare motivations, objections and language without inventing customer quotes.
Walk away withAn audience brief linked to its sources.
PerplexityClaude
Notion03Create product video concepts
Start withApproved product images, a script and creative references.
Learn toExplore scenes and formats in Higgsfield, then check product accuracy and brand fit.
Walk away withShort video concepts ready for creative review.
HiggsfieldClaude04Develop ad variations
Start withAn approved campaign idea and the hypothesis you want to test.
Learn toVary one message or visual direction at a time and record the intended difference.
Walk away withA labelled set of creative concepts and an experiment plan.
HiggsfieldCanva
Google Sheets05Repurpose a long-form interview
Start withAn approved transcript and your channel guidelines.
Learn toSelect useful ideas and adapt the framing for each channel while preserving meaning.
Walk away withA newsletter, social posts and a sales-enablement draft.
ClaudeNotion
HubSpot06Build a brand-voice skill
Start withYour style guide and approved examples of strong writing.
Learn toEncode the voice, prohibited claims and review checklist, then test on new briefs.
Walk away withA reusable skill that keeps drafting and review consistent.
Claude CodeNotion
Custom MCPs07Prepare a search content brief
Start withA customer question, existing content and source material.
Learn toMap intent, identify missing answers and outline useful, evidence-backed content.
Walk away withA brief for a writer to develop and fact-check.
PerplexityClaudeGoogle Sheets08Prototype a campaign landing page
Start withAn offer, approved proof, brand assets and a conversion goal.
Learn toBuild a draft page, check the message hierarchy and review the enquiry journey.
Walk away withA landing-page prototype with a clear offer and next step.
Lovable
FigmaClaude09Create a voiceover draft
Start withAn approved script, pronunciation notes and permitted voice assets.
Learn toGenerate a take, check pronunciation and align it to the edit.
Walk away withA reviewed narration draft for your campaign video.
ElevenLabsHiggsfield10Explain campaign performance
Start withChannel exports, attribution definitions and the test plan.
Learn toCheck the data, compare results and separate observed changes from causal claims.
Walk away withA performance brief with questions and proposed next tests.
Google Sheets
ChatGPTHubSpot11Coordinate content approvals
Start withA campaign calendar, draft assets and named reviewers.
Learn toRoute drafts, collect feedback and keep final approval explicit.
Walk away withA connected content queue with visible review status.
Notion
Make
SlackTools & connections
A broader toolkit.
Built around your stack.
Your programme can combine AI tools with the systems your team already uses. Pick the right starting point, then learn how to connect the pieces.
You do not need every tool here. We agree software access, available integrations and technical depth before the sessions. Logos identify example curriculum tools, not partnerships.
Connect your context
Approved documents, CRM records, project tools and internal data, using native connections or custom MCPs where appropriate.
Teach your process
Turn your playbooks, templates and checks into reusable prompts, skill files and workflow steps.
Keep people in control
Review the output, handle exceptions and decide what can be automated after the workflow has been tested.
Your programme
Learn it together.
Use it in your work.
For marketing leaders, content teams, growth marketers, creative teams and agencies. Start with a focused workshop series or build capability through a longer custom programme.
What your team develops
- Audience research and evidence-led campaign briefs
- On-brand copy, images, video and voice workflows
- Reusable content skills and connected campaign operations
- 01 · Scope
Choose the work
Map one priority workflow, the starting skills and what good output looks like.
- 02 · Practise
Build with an instructor
Work through live examples, get feedback and practise in your approved tools.
- 03 · Apply
Keep a reusable system
Document the workflow, its skills and review steps so your team can keep improving it.
Define success before you start
Measure the work,
not the tool count.
Agree a baseline and compare like-for-like tasks after training. For marketing, useful measures might include:
- Time from approved brief to reviewed concepts
- Revision rounds against your brand checklist
- Campaign experiments launched and evaluated
These are proposed measures, not promised improvements or customer results.
Learn with practitioners
The people behind
your programme.
Practical instruction, live feedback and a curriculum shaped around the work your team needs to do.
See the work behind the training
An AI-native consultancy engagement with J2
Before you book
AI training for marketing.
Your questions, answered.
Your next step · 15-minute call
What could your marketing team
do differently?
Bring one workflow and the tools you use. We'll discuss a practical starting point, the right format and an indicative budget.
Share your team details, then choose a time on the calendar. No obligation to buy.