community-first, with craft

The landing page is the community, readable before you join: feed, twelve rooms with member counts and film banners, who is online, a leaderboard with levels, the live calendar. Gamification is real and tasteful. Teams get a private clubhouse with the same mechanics plus the readiness ladder. The dashboard is three columns: rooms and nav, the feed with a composer, and sessions, leaderboard, level and presence.

Member. What happens after the first week: the upgrade moment in context, bringing a friend, and the member who decides their company should buy this.